The best Side of Johnnie Walker Blue Label Ultra

In our quest for that lightest bottle achievable, we took our vision to your group of expert glassmakers. Discovering styles and glassblowing approaches to minimise glass utilization with no compromising toughness.

The result saw glass remaining hand-blown right into a teardrop form. For The very first time during the brand’s heritage, the enduring sq. Johnnie Walker bottle has actually been reformed. 

Diageo’s experimented with sustainable packaging prior to—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle would be the suggestion from the spear for glass—specifically for organizations wishing to sell in Europe.

Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals

World Design and style Director at Diageo, Jeremy Lindley who led the design venture, said, “Johnnie Walker Blue Label Ultra was born out of an ideation session looking at the way forward for luxury. With other classes shifting towards light-weight – for instance eyewear and substantial-functionality cycling – we questioned whether or not luxurious spirits could observe match. “We took our vision to the crew of specialist glassmakers and all through a 5 yr test-and-master approach little by little discovered how to develop classy, light-weight glass.

The reveal of Johnnie Walker Blue Label Ultra alerts the brand’s dedication to innovation, with hopes that the bottom-breaking design could inspire the more lavish, light-weight, and reduced-carbon whisky bottles of tomorrow.

The end result is undoubtedly an business-first that, together with attaining exquisite beauty, showcases what luxury, lighter-weight, decrease-carbon bottles of the future could appear like. As part of the Diageo Spirit of Progress action approach, Johnnie Walker aims to reduce the pounds of glass used in its packaging; an ambition that is definitely geared toward cutting down the amount of carbon emissions connected to packaging.three While the know-how isn't still accessible to launch bottles of this fat at scale, forever, the knowledge Johnnie Walker has garnered is previously remaining placed on lightweighting tasks over the Diageo portfolio.

Of course—this collectible version can be ordered on the here internet and delivered securely on your doorway with signature affirmation.

With much less than 888 bottles introduced globally, each bottle is independently numbered and presented in a very luxury collector’s situation.

We're listed here everytime you're prepared to take the plunge with Johnnie Walker and explore cocktail recipes, new item launches and the newest from our world of whisky.

That is a globally allocated launch constructed from unusual stocks, which include whisky from ghost distilleries which might be not in Procedure. Below 888 bottles had been built around the globe.

The Johnnie Walker Blue Label Ulta in its cradle and box. Credit history: Diageo In combination with this, Diageo has declared that a royalty-absolutely free license on the patent is going to be supplied to anyone who needs to affix Johnnie Walker in its mission. Lindley stated: “As opposed to hold this new awareness near to our chest, we’re psyched to offer a royalty-totally free licence to our granted British isles patent to the earth.

Explained plan aims to decrease the weight of glass in Johnnie Walker packaging. This will likely have a immediate effect on the carbon emissions of Johnnie Walker packaging, both equally when it comes to generation and transportation. 

In whisky packaging, luxurious ordinarily indicates large—Assume thick bottles with significant stoppers that double as trophies with a shelf. Johnnie Walker wants to upend that considering and embrace the notion that lithe is magnificent.

Indeed—this collectible edition may be ordered on the web and transported securely to the door with signature confirmation.

Liquid Gentle enveloped people inside of a mesmerizing interaction of sunshine and shadow, with transferring gentle passing by glass varieties and projecting exquisite styles on to white walls.

And this, for The 1st time in Diageo’s heritage, a license to our patent for mild-bodyweight glass beverage containers will likely be supplied on a royalty-free foundation to all as a means to stimulate progress in the wider business.